About me About me.rtf
Selected Work Selected Work
Experience Experience
CV CV_2026.pdf
Contents Design Contents Design
PADO
Visual Designer based in Seoul. Brand identity, typography, and everything in between.
About
who is esther park?
About
I refuse to be confined to a single discipline.
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Selected Work
Selected Work Since 2022 10 Projects
01
Edenique
Brand Experience & Contents2026
Esther ParkSole BX Director (Individual Work 100%)
Brand Experience · Visual · Photo Direction · Video · Brand Guide · Creative Directing
02
One Season
Brand Experience & Contents2026
Total visual identity, space design, and packaging for an independent bar brand.
Esther ParkBX Designer (Individual Work 100%)
Brand Guideline · Identity Design · Brand Contents · Space Design · Banner · Package Design · Application · Window Graphics
03
KSSR
Brand Experience & Contents2023
Fashion brand identity and branding for KSSR.
Jin Hyung JunCreative Director
Ray KayPhotographer
Soi WhangVisual Supervisor
Esther ParkBX Designer
Brand Identity Design · Application · Pop-up Key Visuals · Goods · Graphics · Art Direction
04
DescenteIcelab Collection
Art Direction & Campaign Visuals2024
Campaign art direction and key visual for Icelab Collection.
Jin Hyung JunCreative Director
Ray KayPhotographer/Videographer
Soi WhangAssistant Director
Esther ParkDesigner
HenryAssistant Videographer
Keyvisual Design · Title Design · Online & Offline Banner · Motion Graphics
05
Hemging Strawberry Highball
IP / Graphic Artwork2026
Various marketing content developed using the Hemging IP.
Esther ParkSole BX Director (Individual Work 100%)
Package Design · Application Design On/Offline · Contents Design · Photo Directing
06
Kisser
IP / Graphic Artwork2023
Graphic identity development, campaign visuals, and content design for Kisser.
Jin Hyung JunCreative Director
Ray KayPhotographer
Soi WhangVisual Supervisor
Esther ParkBX Designer
Kisser Campaign Design · Graphics · Contents Design
07
ODD YOUTH
Brand Experience & Contents2024
Idol brand identity design across album design, content, debut promotion, marketing and digital touch-points.
Jangsoon ChoeCreative Director
Jihoon NohBX Director
Hyungmin HanBX Director
Jihye ParkSenior BX Strategist
Esther ParkBX Designer
Sunwoo ParkBX Designer
Brand Identity · Logo Design · Logo Motiongraphics · Album Design · Title Design · Debut Promotion
08
Le Coq SportifLE COURT CLUB
Art Direction & Campaign Visuals2024
Set design and art direction for Le Coq Sportif's LE COURT CLUB campaign.
@pado.dsgnSet Design & Art Direction
@by.raykayPhotographer
@jinhyungjunCreative Director
@soysoilaAssistant Director
@henryjei_Assistant Videographer
@zunseoiAssistant Photographer
@whsehyunAssistant Art Director
Art Direction · Campaign Visual · Graphic Design
09
Gamble of Soul
IP / Graphic Artwork2023
Title design, poster design, and concept artwork for Team Testshoot's Project Tested No.2 [Gamble of Soul].
teamtestshootProduction · Planning · Photography
@pado.dsgnGraphic Design
Title Design · Poster Design · Concept Artwork · Contents Design
10
JUJU
IP / Graphic Artwork2024
Graphic and goods design, contents design for Team Testshoot's Project Tested No.4 [JUJU].
@by.raykayPhotographer, Cinematographer, Post Production
@jinhyungjunCreative Director
@makewayfordamongArt Director
@soysoilaVisual Supervisor
@zunseoiProduction Team Chief
@makewayfordamong, @soysoilaProp Team
@pado.dsgnGraphic Designer
@pado.dsgnStory Writer
@weird_cmykProduction Assistant
@_iseealienbabies_Model
@dewe.dewe_officialFashion Designer
@_jjmakeupMUA
@hairbysjpHair
Title Design · Contents Design · Graphic Design · Concept Making
Experience
Jakarta Rooted- 01 -
Graduated Hongik Univ.- 02 -
Exchange · Merz-Akademie- 03 -
Art Directing- 04 -
Commercial Graphics- 05 -
Set Design- 06 -
Artist Album Design- 07 -
Package Design- 08 -
Brand Pop Up Design- 09 -
Campaign Keyvisual- 10 -
Appointed as BX Designer of LMNT Company- 11 -
Identity Design- 12 -
Freelancing- 13 -
Brand Design- 14 -
Jakarta Rooted
- 01 -Jakarta Rooted
- 02 -Graduated Hongik Univ.
Exchange · Merz-Akademie
- 03 -Exchange · Merz-Akademie
Art Directing
- 04 -Art Directing
Commercial Graphics
- 05 -Commercial Graphics
Set Design
- 06 -Set Design
Artist Album Design
- 07 -Artist Album Design
Package Design
- 08 -Package Design
Brand Pop Up Design
- 09 -Brand Pop Up Design
Campaign Keyvisual
- 10 -Campaign Keyvisual
Appointed as BX Designer of LMNT Company
- 11 -Appointed as BX Designer of LMNT Company
Identity Design
- 12 -Identity Design
Freelancing
- 13 -Freelancing
CV

Curriculum
Vitae.

PADO — Visual Designer
Seoul, Korea — GMT+9
pado.dsgn@gmail.com
010 2106 5363
Last updated — June 2026
2000
—
2020
01 / Origin
Roots in Jakarta.

20 years of global upbringing and multicultural foundation.

Foundation
2017
—
2022
02 / Education
Hongik University.

Refining the craft of visual communication and design.

Visual Communication
2019
—
2020
03 / Exchange
Germany Exchange.

Exploring European modernism and architectural design at visual communication program.

Europe
2020
—
2022
04 / Inception
Graphic Designer
@ TIY SHOP.

Full-time position — graphic design for BTS official licensed goods, including a leave of absence taken before graduation to continue the role.

Graphic DesignLicense Goods
2022
—
2024
05 / Direction
Art Director / Designer
@ TTS (@teamtestshoot).

Creative production and high-end studio practice for 2 years.

Art DirectionBrand DesignGraphic Design
2024
—
2025
06 / Brand
Brand Designer
@ LMNT Company.

Brand Design / Designer — focusing on identity systems and brand storytelling.

Brand Design
2026
— Now
07 / Present
Freelance Designer.

Working on a variety of projects as an independent freelance designer.

Freelance
Contents Design
Contents Design 24 works — Images & Motion
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